Royal British Legion Poppy Appeal 2023. The innovative new poppy design features iconic poppy shape, with a black centre embossed with ‘poppy appeal’, and a leaf with a crease. The new design features, which has been developed over the last three.

Since emerging as a symbol of remembrance after the first world war, poppies worn during the poppy appeal have come in a range of shapes and sizes. The poppy appeal is the royal british legion’s biggest fundraising campaign held every year in november, during the period of remembrance.